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Shining Star of Indonesia: IFFINA

One of the exhibitions held in Indonesia was IFFINA: International Furniture and Craft Fair. This year the fair organised in 11 - 15 March 2009 at Jakarta International Expo Kemayoran, Jakarta. All of IFFINA participants are producer, exporter, manufacturer, and wholesalers/retailers, small & medium enterprises of furniture and handicrafts industry and they were ready in Indonesia. A right place to find a great number of brand new designs of furniture and craft product, IFFINA also offers the opportunity to meet these entire participants in the exhibition where you could chance on the appropriate producers or suppliers.

Global economic crisis doesn’t have a significant impact on the improvement of Indonesia’s furniture and craft this year. According to reports during the exhibition, estimated around US$170 million transaction occured. This is an incredible achievement especially when we remember the global crisis around the globe. But the prediction on the estimated of the transaction occured will increase since buyer will directly visit the furniture industry centre after IFFINA 2009. At least 2000 buyers from 94 countries, such as United States of America, Spain, Netherlands, Australia, Italy, Middle East and Polish, came to the exhibition which was held by ASMINDO working together with Dyandra Promosindo. This exhibition is the biggest exhibition of furniture and craft in Indonesia. Most of the deals were done by buyers from United State of America, Spain, Netherlands, Australia and Middle East.

Leading names of Indonesia had also visited the fair. Chairman of Indonesian Furniture and Craft Association (ASMINDO), Ambar Tjahyono hoped that after IFFINA 2009, in the next one or two weeks, lots of buyer would do ‘factory visit’ and another real purchase order to the Indonesian furniture and craft in various places. Another positive message also mentioned by the Ministry of Industry, Fahmi Idris, who came to IFFINA on the last day of the exhibition, was his appearance as a representative of government support towards IFFINA 2009.
“The second IFFINA which was held this year by ASMINDO and supported by other associations was much improving compared to last year. The variety of the furniture, rattan craftsmanship, new product design and technology has showed that there’s a significant improvement,” Fahmi said and added that: “If next year economic condition is much better, then there’ll be more participant, and I hope there are more small industry companies that join the exhibition.”

After that, Dyandra Promosindo Director, Ernst K. Remboen, as the event organizer said, “For a country that is effected by the economic crisis, this year IFFINA ran positively in comparison to what we hoped and able achieved our target including the number of participant and buyers who came to the exhibition.” Ernst also hope that they will hold IFFINA 2010, there’s a positive support and pro-active communications between ASMINDO and the government, thus creating a positive synergy for the next organisation. And with that, more participants and buyers come to the exhibition and make Indonesian furniture industry improved.

www.iffina-indonesia.com

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